Saturday, November 17, 2007

The growing popularity of Mobile IM in US

The proliferation of mobile phones with full keyboards has made it easier to send mobile instant messages and drive many IM users to spend more time instant messaging from their cell phones. The AP-AOL Instant Messaging Trends Survey revealed that 25% of IM user in US send IMs from their cell phones, including one in three (32%) teens.

The survey, which examined instant messaging trends and usage habits among 1,246 IM users (836 adults aged 19 and older and 410 teens aged 13-18), shows that nearly three in four teens (70 percent) and one in four adults (24 percent) send more instant messages than emails.

“Instant messaging has made its way into so many areas of our lives and we can now take our buddies with us wherever we go. Whether on our mobile phones, our social profiles or on the desktop at work, our friends, family and co-workers are right there letting us know when they’re free for a question or just to chat,” said David Liu, Senior Vice President, AOL.

Instant messaging is not only popular at home and on-the-go, but workplace use is becoming commonplace. 79% at-work IM users say they have used instant messaging in the office to take care of personal matters. And 19% of IM users say they send more instant messages than emails to their co-workers and colleagues.

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