Mobile messaging revenues will grow to $212 billion by 2013, as a result of the strong pace of consumers’ adoption of mobile messaging applications such as SMS, MMS, IM, voicemail and email. According to a new study from ABI Research.
The report stated that SMS is taking off in the Americas, mobile e-mail continues its strong growth in developed regions, subscriber growth is driving messaging adoption in Asia-Pacific. Social networking is lifting the messaging boat across nearly all regions, because of the rising use of social networking sites, blogs, and Web 2.0 applications that are expanding to mobile phones.
“The range of capabilities, services and pricing options can be fit to the economic and social differences of each region, and the result quite simply is steady growth over the next five years,” said Dan Shey, Principal analyst at ABI Research.
Messaging services provide a timely, cost-effective, customer-specific communication and information capability. As new and improved hardware, software, and services are increasing customer choices while bringing down costs. But the next stage of messaging growth will be strongly influenced by new input and access capabilities and integration across mobile and fixed-line platforms, while players in this market are constantly challenged to evolve and look for new revenue streams.
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