Tuesday, October 16, 2007

Tjat at GSMA Mobile Asia Congress in Macau

142 operators from 91 countries will attend the GSMA Mobile Asia Congress from 12 to 15 November 2007 at the Venetian® Hotel in Macau. Tjat cannot afford to miss this important congress!

Tjat therefore will attend the Mobile Asia Congress, using it as a launch pad for the introduction of exciting new mobile instant messaging (MIM) products. Visitors to our booth also will learn about the successful results of our on going partnerships with leading players in the Asia-Pacific mobile industry.

Tuesday, October 9, 2007

Most Teens "absolutely could not live without" their Mobile phones

Mobile phone is the teen favorite of all the gadgets and devices available today, and text messaging is their preferred feature. That’s the finding of a new OTX Teen Topix study.

The survey, taps into the lives of the 13-17 year old set in the US, found that 51% of teens said they "absolutely could not live without" their cell phones. And text messaging was overwhelmingly cited as the feature they use most (72%), followed by the ability to customize wall paper (72%), take digital pictures (63%), play games (56%), and use (40%) Instant Message or IM, through AOL, Yahoo, MSN.

Features teens have and use on their cell phones

  • 72% Text Message (SMS)
  • 72% Customize my phone with wallpapers
  • 63% Take digital photos/videos
  • 56% Play games (which come with the phone)
  • 51% Picture Message (MMS)
  • 51% Download ringtones
  • 41% Download graphics such as screensavers, wallpapers or pictures
  • 40% Instant Message or IM (through AOL, Yahoo, MSN, etc)
  • 36% Download music
  • 33% Download games
  • 30% Surf the internet / view websites
  • 22% Download videos (long and short form)
  • 19% Listen to FM Radio
  • 18% Get sports scores
  • 16% GPS (Global Positioning System)
  • 12% Watch regular TV

Which of the following cell phone features do you want most?

  • 45% Text Message (SMS)
  • 29% Take digital photos/videos
  • 24% Surf the internet / view websites
  • 24% Download music
  • 21% Watch regular TV
  • 19% Instant Message or IM (through AOL, Yahoo, MSN, etc)
  • 19% Download videos (long and short form)
  • 16% Listen to FM Radio
  • 15% Picture Message (MMS)
  • 14% GPS (Global Positioning System)
  • 13% Download ringtones
  • 4% Customize my phone with wallpapers or pictures of my favorite TV stars, cartoon characters or sports stars
  • 7% Play games (which come with the phone)
  • 4% Download games
  • 4% Get sports scores
  • 3% Download graphics such as screensavers, wallpapers or pictures

The Teen Topix survey and is done in conjunction with eCRUSH, a PG-13 social networking site. 750 teens across the United States were surveyed about their mobile phone preferences and behavior.

Friday, September 28, 2007

IM - young people preferred communication tool

Instant messaging (IM) is viewed as a tool that enables constant connectivity, allowing young people to feel connected with their friends and keeping them from feeling ‘left out’, according to the latest research from the Circuits of Cool youth project, conducted by Microsoft and MTV.

IM is the preferred communication method used by young people to catch up with someone they don’t know well, and is seen as being a light-hearted medium to communicate with friends, both individually and as a group.

Globally, young people on average have 78 IM buddies, with Brazil, India and New Zealand having the highest with 136, 135 and 115 respectively.

The IM features that driving popularity are:

§ Free to use

§ Private form of communication

§ Youths feeling they have more control over the conversation

§ Safe method for communication

§ Instant but not too instant – allowing them to express themselves better

§ Forward – youths can be braver on IM than in face to face communication

Many of the 14-24s surveyed said that instant messaging communication enabled them to talk about more intimate subjects than they would have otherwise done. Over half said that they could talk about more things on IM than face-to-face.

Nearly 70% said the first thing they did after turning on their computer was to check IM. The top IM conversations topics for 14-24s were: gossiping (62%), making arrangements (57%), talking about the opposite sex (57%) and flirting (55%), work or school (54%) and TV and music (52%).